Ketchum, one of New York City’s finest Public Relations firms put us to the test to freshen up their corporate blog. We put together a clean, highly readable interface with some pretty nice design detail to boot.
We started with a complete set of wireframes identifying key content areas for the home page, an archive page, and a post page. We put blueprint through design to come up with a catchy and edgy presence for the company.
The development phase centered on WordPress for content management. The company had been using Drupal for quite some time and had amassed quite a library of information. We successfully converted all of their content, tags, and authors over into WordPress. We also created a custom post type for their Project calls to action.
A core feature was to convert blog readers to the Ketchum.com corporate website. We approached this from three different angles. To accomplish this, we placed a rugged version of the firm’s logo prevalently in the sidebar, placed a navigational item in the blog’s primary navigation bar, and also placed random previews of the firm’s projects and clients throughout all archive views using a WordPress custom post type. Navigating through the website will give users a bevy of ways to link back to Ketchum.com
Even though we’re a small boutique shop in Raleigh, we’re able to successfully compete and perform on contracts with firms with international name recognition. All correspondence with Ketchum was via phone and email. Although we would have loved to head to Manhattan for a few days, it was never necessary for us to meet face-to-face. We’re able to work with you and your team in the Triangle or across the country.[blog.ketchum.com]