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“It is a press, certainly, but a press from which shall flow in inexhaustible streams.” – Johann Gutenberg
Once upon a time, Gutenberg was a trending topic. The printed word was certainly the first evolutionary step to mass media. Where Gutenberg used a single color, we get to use 65,000,000. Are we comparing ourselves to Gutenberg. Well, yes.
Pamphlets
If Thomas Payne lived in today’s time, he’d use us for Common Sense. True story. Fact check it? Wait, let me update wikipedia…
Brochures
Ah, the cursed tri-fold! We’re pretty sure if the Constitution were printed upon one, it would’ve lived a hot minute before being placed in Colonial Recycling bins. And we’d all be singing God Save the Queen in kindergarten classes from sea to shining sea.
If you must have one at least let it pack a punch. Let it reinforce your brand and promote your goods and services. If you do spend plundered gold on the likes of the printed brochure, make sure it doesn’t get placed in that recycling bin.
