Generally speaking, your prospective customers are busy herding their digital sheep or playing BeJeweled. There’s nothing wrong with that, but when they land on your website, you better make sure it’s in working order or else, they’re back to farms and games. Now that they’re here, does your website work? Is it built upon a content management system that enables you to keep your content fresh? Is it static? Does it feel like every other website out there? We concentrate on all the gadgetry that makes websites successful. Not gimmicks but useful techniques to keep a visitor content with your content.